Victor’s Insider Scoop on Product/Idea Adoption …
July 1st, 2010 | top of page

Here’s the bell curve that we are all familiar with. The x-axis denotes time and the y-axis indicates the number of people that respond to a new idea or product. The original source is the Diffusion of Innovations, by Rogers. The little green tail on the left represents the few, the brave, the innovators. These are the geeks and the nerds that love new gadgets or a new idea. These are the guys (mostly) that camp Continue Reading

Victor’s Insider Scoop on a Business Model I’d Love to Be Able to Emulate for Real Estate …
June 15th, 2010 | top of page

So what product would I like to be able to model for my real estate business? It’s the iPhone 4s of course. Consider these amazing facts: • Consumers anticipated its availability for months and then line up for as much as 24 hours in order to be assured of the privilege of buying it. In fact, shortages at some stores caused unruly crowds. • Last year’s model, the iPhone 4, sold 1 million units over its first Continue Reading

Victor Allison and Dan Kennedy at The Glazer Kennedy Insider’s Circle MasterMind Reception
March 17th, 2010 | top of page

Being a student of Dan Kennedy’s outrageous advertising that’s outrageously successful I was delighted to personally meet the master himself before he spoke at the Glazer Kennedy Insider’s Circle Chapter Meeting. Dan Kennedy is internationally recognized as a Millionaire-Maker, helping people in just about every category of business turn their ideas into fortunes. He has been called the Professor of Harsh Reality because he’s provocative, irreverent, sarcastic, and tells it like it is in a Continue Reading

Victor’s Insider Scoop on Why You Should Copy Success Instead of Trying to Solve Problems …
February 1st, 2010 | top of page

How much time do you spend trying to solve problems vs. scaling successes? There was a good article in the February 16 issue of Fast Company written by Dan & Chip Heath: “Switch: How To Change Things When Change Is Hard”. The article expands upon the topic of finding success within failure. Here is the link to the full article that contains some real world examples of how this actually has worked. I’ve provided a brief Continue Reading

Victor’s Insider Scoop on How To Present Like Steve Jobs …
September 1st, 2009 | top of page

I watch all of Steve Jobs’ keynote presentations for three reasons: 1. I have never owned a PC—I have always used Apple computers, 2. I own Apple stock (which is up 123% this year thank you very much), and 3. Because Steve Jobs is a master presenter. So even if you don’t fall into categories 1 and 2, you should watch Steve Jobs for reason number 3 and learn from the master. What is so magic about Continue Reading

Victor’s Insider Scoop on Fear and Learning in Entrepreneurship
January 10th, 2009 | top of page

What’s one key difference between an employee intent upon ascending the corporate ladder of success to a corner office and any entrepreneur or employee in a company led by an innovator? One patent disparity will be their impression of what the word failure might mean to their future success. The ladder climber will view any failure they are implicated in as an impediment to their ascent. Failure is an event to be avoided at all costs by Continue Reading