Victor’s Insider Scoop on What Are QR Codes and Why Should You Care? …
February 10th, 2010 | top of page
What, you don’t know! Don’t be embarrassed. I didn’t know either until last week when someone in my MasterMind Group brought them up. QR Codes, or Quick Response Codes, are two dimensional Barcodes developed by Denso and released in 1994 with the primary aim of being easily interpreted by scanner equipment in manufacturing, logistics and sales applications.
Compared with other barcodes, QR Codes have several advantages:
(i) they can hold a very large capacity of numbers or letters in any language
(ii) their printout size can be very small
(iii) they offer high speed reading
(iv) they can be read from any side (omnidirectional or 360° scan)
So what?! Who cares?!! My real estate business can’t use them. WRONG! Read on …
According to Sean Bartlett, Director of Mobile Strategy for Sitewire there are three times more mobile phones today than there are PCs making mobile marketing as important to businesses now as web marketing was in 2000. By 2013 more websites will be viewed on mobile devices than on PCs. Mobile commerce was $396 million in 2008; in one year that number had tripled to $1.2 billion! Hilton hotels are now booking over $1 million a month in reservations over mobile devices. How do you think these figures will be affected when the current 3G mobile network (operating at 2 MBPS) is replaced by a 100 MBPS 4G system? Do you have a .mobi website optimized for viewing on a mobile device? Do you now think you should?
Japan, the first country with a highly developed 3G network and high usage of the mobile internet, was also the country where telecoms like NTTDoCoMo and KDDI achieved a breakthrough by bringing QR code readers to mobile phones. By installing QR code readers on smartphones, it was suddenly possible for everyone to read QR codes and to connect easily to mobile sites.
Today, QR Codes are pervasive in Japan. You can find them in advertisements, mobile campaigns, on maps, in magazines, on billboards etc. and nobody wants to miss them anymore. The current QR Code revolution is comparable to SMS (text messages). It’s simple to use, the cost of the connection to a mobile site is below the price of an SMS, and it’s up to you to decide whether or not you want to scan it.
Immediately after hearing about QR codes I Googled them, found this website http://qrcode.kaywa.com/ and in about 5 seconds I had a QR Code for my website on my computer screen. I then went to the iPhone App Store and found a free QR reader appropriately called QR app and installed it on my IPhone. Figure about another 20 seconds. I then took a picture of my QR Code with QR app and presto my website appeared on my iPhone!
What’s my immediate use for this? Well for starters I am going to add a QR code to all my advertising signage. Then, when a broker is on a property I am marketing and they want more info, all they have to do is take a picture of the QR Code with their smartphone and they will be transported to a webpage that gives them all the info they need right there on site on their phone.
Here’s the QR Code for my website. Find a reader app for your mobile phone and give it a try. I’m sure you will be as impressed as I was.
PPS – I’d love to hear about your ideas for how you can use QR Codes in your business. Use my Quick Contact Form at the top of this page and let me know!
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PS – If you are ready to begin to thrive again by getting off the sidelines and putting your money to work give me a call at 602-320-6200. I see lots of deals and may have just what you are looking for.