Victor’s Insider Scoop #1 on No B.S. Trust Based Marketing
September 13th, 2012 | top of page

I finished reading Dan Kennedy’s No B.S. Trust-Based Marketing in my bookclub today. This book instructs the reader how to develop strategies to answer this question: “What are the few, key factors for you, that will make you such a trusted and relied upon presence in your customers’ lives that they stay with you—and spend with you—for life?”           Here’s some of my most salient excerpts from the first four chapters: Developing Continue Reading

Victor’s Insider Scoop About Life as a Hockey Parent
September 5th, 2012 | top of page

Wanting to provide the best you can for your children is an emotion common to most parents. Things start to get a bit out of hand when your son or daughter informs you that they want to play organized hockey. And things really go overboard when “organized hockey” morphs into “travel hockey”. The travel hockey season begins before the previous season has ended with tryouts for the teams that start up at the beginning of the school Continue Reading

Victor’s Insider Scoop About Touching The Holy Grail
August 29th, 2012 | top of page

I’m not big on standing in lines. For anything. At Disneyland, an early start or a SpeedPass is mandatory for me. Line up to eat at a restaurant or drink in a bar?—isn’t going to happen no matter how good the food is or whether the single malt is free. But today, I stood in line, outside in Scottsdale in 106℉ heat for over two hours! What could make me do the unconscionable you ask? How about Continue Reading

Victor’s Insider Secrets of Dealing with Your Apartment’s Lender
August 15th, 2012 | top of page

In today’s real estate market it’s not uncommon for an apartment owner to be faced with the problem of not being fully able to meet their obligations to their lender. Perhaps your loan is coming due and, in today’s real estate financing climate, there’s no way to secure a new loan to replace the maturing loan. Or perhaps, no matter what you do, the income just isn’t enough to make the monthly payments as they are now Continue Reading

Victor’s Insider Scoop on My Return to Lake Louise
July 18th, 2012 | top of page

  I spent my summers in early 1970s living and working at Chateau Lake Louise and climbing in the surrounding mountains. Lake Louise was and remains a magical place for me and many of the persons I shared those times with. I’ve been back a few times over the years and have found the saying “You can’t go home again” to be sadly true. The Chateau is now a year-round, world-class destination resort run by Continue Reading

Victor’s Insider Scoop on An Unexpected Moment of Weakness When I Had to Depend on Others …
March 2nd, 2012 | top of page

We entrepreneurs like to think of ourselves as the strong, independent type. In fact it’s an essential characteristic to survive. But, just as there are times in business when you need the help of other people to survive (you just can’t do everything yourself), the same is true in life. The following is a reprint of a magazine article that was the cover story in the August 1979 issue of Calgary Report. It details a time in Continue Reading

Victor’s Insider Scoop on Another Gem from Seth Godin’s Blog …
February 1st, 2012 | top of page

I’ve mentioned in a previous issue that I read Seth Godin’s blog religiously. I think you should too. You can subscribe from this link: The article on the next page is a re-print of the January 18th issue. I’m not so much angry as saddened that it has come to this. When planning your career, avoid these pitfalls, behaviors evidenced by many elected officials: • In all things, look for money first. Listen to people Continue Reading

Victor’s Insider Scoop on Applying Apple’s Design Aesthetic to Real Estate ..
November 3rd, 2011 | top of page

In the October issue of Phoenix Apartment Real Estate News I introduced you to Apple’s design aesthetic by way of a quote from Steve Jobs: “Design is not just what it looks like and feels like. Design is how it works.” I’m going to follow up here with a discussion on how Steve Jobs designed his presentations to enamor his audiences for Apple products. Whether your presentation is geared to selling .mp3 players or apartments always remember Continue Reading

Victor’s Insider Scoop on The Antagonist and The Conquering Hero …
November 1st, 2011 | top of page

In the October edition of Phoenix Apartment Real Estate Deals I showed you some of the key features of a Steve Job’s presentation: • Getting your audience to care, • The Twitter–like headline, • Specificity, • A personal benefit, • Why 3 is a magic number, and • Simplified slide design I also argued why you should consider adopting these ideas whether you’re marketing an apartment for sale or instructing your leasing staff on how to close Continue Reading

Victor’s Insider Scoop on Steve Job’s Design Aesthetic …
October 1st, 2011 | top of page

“Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs 2003 In this month’s Insider Scoop I’m going to focus on why Apple products and services look and work the way they do and what we can do to make our products and services more appealing. Even if you aren’t (yet) a convert to Apple computers I’d wager the odds are next to zero that you or your children Continue Reading